Mobee App General Terms:

Gray vs. Orange vs. Star Pins:

  • Orange Pins: These are pins that are currently active on the map. Any orange pin can be completed at that time once you are at the store location.
  • Gray Pins: These are pins that are not currently active Missions, but will be soon. Tapping on a gray pin will show you the date and time that the Mission will become available at that location.
  • Star Pins: These are pins that are featured for our users! They typically will have higher payouts or have multiple Missions available at them!

Search this Area feature: This app feature will refresh the map and show you orange and grey pins in the area that you have navigated to on the map.

Mission Brief: This shows you the overview of the Mission before you start it. It will include total number of questions, photos, and estimated time in the store, among other things.

Achievements: Achievements can be found by tapping the Achievement tab on the home screen of the app. These can be earned for completing Missions located at specific stores (Dollar General, Walmart, Best Buy, etc…). To earn points from these Achievements you must claim them in the Achievement tab in the app.

Rewards: Rewards can be redeemed in the rewards page of the app. Tap on the Rewards tab on the home screen of the app to be taken to our list of options for you to choose from! You can choose from a variety of gift cards, MasterCard, or donate your points to charity.

Share to Social Media: You can share to Facebook and Twitter after submitting a Mission, redeeming a reward, claiming an Achievement, or to share your referral code.

Referral code: Your referral code is how you can refer your friends to Mobee! When they complete their first In-Store (non-Anywhere) Mission you both receive 300 points! You can find your referral code by clicking “Invite” at the bottom of your app. Your referral code is above the “Send Invite” button on the bottom of the Invite screen.

Anywhere Missions: These are Missions you can complete, you guessed it, anywhere! Sometimes these are used just to gather more information about you, your shopping behavior, etc. Most of the time these Missions are 0 points, but sometimes they do have a point value so keep your eye out!

Profile: Your Bee profile can be located by clicking on the hexagon in the top left corner of the app. It includes:

  • Your Bee photo
  • Email
  • Personal info
  • Points balance
  • Balance history
  • # of approved Missions
  • # of pending Missions
  • Unlocked Achievements

Balance History: Your balance history is the entire history of your Mobee points. Your balance history (located on the profile page of your app) will show you pending, accepted, and refused Missions, your claimed achievements, redeemed rewards, and bonus points.

Mission List: The Mission List shows you the available Missions near you in a list-view vs. the map-view.

Place Details: The Place Details screen opens when you click a pin and select the Mission that’s available. It will show you:

  • Address
  • Total time to arrive (you can change your mode of transportation between walking, driving, train, and bike)
  • Directions to the location
  • Hours (NOTE: the store hours are taken from Google. They are not always 100% correct)

Store Hours: Store hours listed in the app are populated from Google. Sometimes these hours are not correct. You can still complete Missions at that location if it is listed as closed but the location is actually open.

Mission Terms:

Display: Special presentations/showcases for a particular product or brand.

  • Endcap Display: A display or a product located at the end of an aisle in a store.
  • In-Aisle Display: A display or a product located inside the aisle of a store.

Walking feet: The total amount of feet allocated to a product/category/brand on the shelf. This can be measured either by counting how many steps it takes you to walk the entire product/category/brand’s space on the shelf or by counting how many floor tiles long the product/category/brand’s space on the shelf is.

Speak with an Associate: In these missions, we will ask you to speak with an associate. Questions can range from simple, “Do you have any more of product x in the back?” to asking about a product’s benefits and which product/brand the associate would recommend and why.

Facing: The number of identical products (or same SKUs) on a shelf turned out toward the customer. A facing is NOT equal to a unit. I.e. a yogurt can have 5 “slots” on the shelf, but 4 units in each facing = 20 units. [show photo example]

Blocking: Blocking refers to the way a shelf is organized. Shelves may be organized by brand, flavor, pack size, etc.

  • Vertical Blocking: Vertical blocking is when the products are arranged in a top-to-bottom strip and the types change while you are looking from left-to-right.
  • Horizontal Blocking: Horizontal blocking is when the products are arranged in a left-to-right strip and the types change while you are looking from top-to-bottom.
  • Chaotic Blocking: **Sometimes shelves are pretty chaotic and it’s hard to determine how they're blocked. That’s OK! We’ll try and give you options for chaotic shelves.

Shelf Tag: Price tag on the shelf. A Shelf tag will also have the stock, corporate, and unit price information, barcodes, product description, and unit price info. 

Price Tag: Price tag located on the product. This will only have the price of the item, and any promotions or deals listed on it.

Shelf Talker: Shelf talkers are forms of signage that are attached to the shelf in a horizontal or vertical manner. 

Barcode: A machine-readable code, typically formed of parallel lines, printed on product labels to identify the product.

Regular price vs. promotional price:

  • Regular Price: The normal selling price of the product. This should not include any sales, discounts, trade in values, etc...
  • Promotional Price: The price of a product that is not being sold at it’s normal retail price. This can include sales (ie. 20% off products, clearance prices, etc…), trade in values (ie. car batteries with a regular price of $170 with a trade in value price of $150), etc…

Wide angle vs. straight on photo

  • Wide Angle: Photo that captures as much of the aisle/category as you can fit. It may be taken at a slight angle.
  • Straight on: Photo that is focused directly on the product/brand/display that you’re in front of. Should be very clear and taken directly in front of the product/brand/display we’re looking for.

Adjacencies: Adjacencies are the specific products/brands/categories that are directly above, below, to the right, or to the left of the particular product/brand/category we are asking about.

Store Perimeter vs. center aisle (store layout):

  • Store Perimeter: The store perimeter is the outer walls of the building. In grocery stores, this typically means the produce, butcher, seafood, meat, dairy, and check-out sections.
  • Center Aisle: Center aisles are in the middle of the store, away from the outer walls. These typically have aisle numbers and you can find shelf-stable products there.

Purchase requirement: Some Missions have a purchase requirement in order for the Mission to be approved. If there is a purchase required this will be listed in the Mission Brief, and you will be asked to take a photo of the receipt for proof of purchase. Note: the required purchase amount is included in the points for that Mission. The total points for that Mission will never be less than the required purchase amount!

Number of shelves: This is the total number of shelves high the product/brand/category is on. I.e. an aisle may be 6 shelves high, but XYZ brand of soup is only on 4 of those shelves.

Example Photos: These photos are included in the question to show you what to be looking for inside the store. They may be of displays, a product, or a photo that helps explain what we’re asking. You can click on any photo in the question to see an enlarged version.

UPC vs. SKU:

  • UPC: A UPC is the Universal Product Code, which is found on the physical product itself. The UPC never changes on a product even if you purchase it at different retailers. 

  • SKU: a SKU is a Stock Keeping Unit, which is typically found on the price tag/shelf tag for that product. SKUs are retailer-specific.

Signage: This refers to any poster, cardboard/paper sign, digital screen, shelf talker, etc. that may be on a display, in an aisle, or on the shelf.

Demo products: Demo products are products that are taken out of their packaging and present on the display for shoppers to try out before purchasing.

Saved Missions: Saved Missions are Missions that you could not submit at the store when you finished. You will be prompted to save your Mission for later. You will have 3 hours to submit your Mission after it saves.

Out of Stock: A product is out of stock when there is a shelf tag present, but no units are present on the shelf.

Store-in-a-store: A Store-in-a-store is a concept that a larger retail store will have a smaller shop inside. This may include something like a smart home shop in a Lowes store, a Finish Line in Macy's, or a Nespresso shop in Bloomingdale’s.

Security Box: A security box is sometimes placed over products in order to prevent theft. Often times they are clear, plastic boxes.

Capping: Capping is the method the app uses to make sure we get enough, but not too many results for a certain Mission. We may only need to get 500 total results, so when users complete 500 total Missions, the pins will come off the map or turn grey until the next reset.

Mobee Support Terms:

Appeals: If your Mission has been refused by our validation team, you can appeal the Mission by forwarding a copy of the refusal email with the subject line “Uh Oh, we have a problem…” to Our validation team will then take a second look at this Mission to see if an error was made in the validation process. A Mission appeal typically takes 7-10 business days.  

General Support: Support inquiries can be sent in about anything regarding the app, achievements, rewards, Missions, etc... You can send general support questions to us two (2) ways. You can open a support ticket in the app or you can send us an email to

Validation: Approved, pending, refusal

  • Approved: An approved Mission means that you successfully completed the Mission, meeting all of the requirements asked. When your Mission is approved all of the associated points will be added into your account. Any Achievement steps earned from completing that Mission will be awarded as well.
  • Pending: Pending Missions are Missions that have been completed but have not yet been validated by our team. While  Missions are pending those points will not be included in your point total.
  • Refusal: Refused Missions are missions that did not meet the criteria laid out in the Mission. If your Mission is refused you can appeal this decision with our validation team.

Mis-located Pins: If you find that a store location is incorrectly placed on our map, open a support ticket to let us know about this location. In order to report a mislocated pin you can tap on the pin and expand the store location details. On this page you will find a red circle with an exclamation point inside of it in the upper left corner. By tapping this symbol you will be able to select if there is a pin location issue or network issue and attach a message. This will be sent to our team to look into, we will update the pin on our map so you can complete Missions there as quickly as possible.  

Mobee Points Terms:

Points: Points are what you are rewarded for completing Missions. 100 Points is equal to $1.00 and can be redeemed for gift cards of equal value. (I.e. a $25 gift card costs 2500 points).

Bonus points: Extra points you can earn during a Mission or contest with Mobee. Bonuses can include travel bonus points, new store bonuses

Manual Bonus: These bonuses can be because you gave us some great feedback in a mission, or you completed a tough mission very well! They can also be given out if there has been a technical issue such as a failed submission.Any bonus that has to be manually added by us will be listed as a manual bonus.

Referral Bonus: A referral bonus is earned when you refer a new user or are referred by a Mobee user. To earn this bonus, if you’re the referred user,  you must complete your first in-store Mission, and have it approved. If you’re the referring user, the user you referred must complete their first in-store Mission and have it approved.

Travel Bonus: These are additional points you earn on Missions for travelling a certain distance from one Mission to the next. For more information on Travel Bonuses check out the following link: